# Pricing | NVZN Growth Consulting — Naples, FL > Straightforward pricing for web design, ads management, video and automation — no retainers you can’t explain to your accountant. Source: https://www.nvznconsulting.com/pricing --- Pricing # You should be able to see the numbers Most agencies make you sit through a discovery call before they will tell you what anything costs. Here are the three ways I work, with the actual figures. ## Local service For local small businesses From $1,000 /month $1,250 one-time setup + 15% of ad spend above $1,000 - Campaign build, management and optimization - Conversion tracking wired in properly, not guessed at - Reporting on cost per booked job, not just cost per lead - Ad budget stays on your card, in your account - Website builds are quoted separately - 3-month initial term, then 14-day notice Home services, trades and local businesses that need the phone to ring. Start here ## E-commerce For online stores From $1,000 /month No setup fee + 10% of contribution margin - Contribution margin = gross profit after COGS, minus ad spend - Agreed in writing before launch, from your own numbers - If the profit is not there, the share is not either - Feed, tracking and creative handled as one system - Ad budget stays on your card, in your account Online stores with known margins that want me tied to what the business actually keeps. Start here ## Growth partner For established operators $4,000 /month Three spots. $500k+ annual revenue. Everything above, plus the build - Your second brain — knowledge, SOPs and history made usable - Custom dashboards, internal tools and workflow automation - AI wired into the business properly, with approval gates and logs - Two two-hour working sessions a week, async in between - One shipped system in the first 30 days, agreed before you sign Established owners who want systems built, not just channels run. Start here Ad spend is always separate and paid directly to the platform by you — I never mark it up or take a cut of it. Below roughly $1,000 a month in ad budget, paid media is not worth running, and I will tell you that rather than take the work. Before you decide any of this is worth it The only number that makes these prices make sense is what a customer is actually worth to you. It takes about thirty seconds to work out, and most people have never done it. What is a lead worth to you? Job value, margin and close rate in, the most you can pay for a lead out — plus benchmarks by trade. Can your budget support a campaign? Whether there is enough spend for the platform to learn anything, before you commit to a month of it. Why it is priced this way ## You pay on whatever can actually be measured An online store can attribute revenue properly, so e-commerce pays partly on contribution margin — if the profit is not there, neither is my share. A local service business genuinely cannot: too much comes from referrals, repeat customers and the phone ringing for reasons nobody logged. Pretending otherwise would just mean arguing over which job came from an ad, so those clients pay on spend and I report on cost per booked job instead. ### Fewer clients, on purpose I work with a small number of businesses at a time — usually five or six. Thirty clients means thirty relationships nobody is really paying attention to. A small roster is the only way the care is real. ### One person accountable You are not handed to an account manager who relays messages to a media buyer you never meet. Fewer people involved means faster decisions and nowhere for problems to hide. ### Nothing hidden in your ad spend Media budget goes on your card, in your account, and I never mark it up or take a cut of it. You can see every dollar, and if we ever stop working together you keep the account and everything it has learned. FAQ ## Questions about pricing **Why publish prices when most agencies don't?** Because making you sit through a discovery call to find out whether you can afford it wastes both of our time. I am at the point where I would rather be plain about it: here is the price, and if it is not for you then you have saved yourself a meeting. The figures on this page are the actual figures. **How do the three options differ?** By who you are, not by how much you spend. Local service suits local small businesses that need the phone to ring — a flat fee plus 15% of ad spend above $1,000, because service businesses cannot cleanly attribute revenue so paying on spend is the honest measure. E-commerce is for online stores and pays on contribution margin instead, because they can attribute revenue properly. Growth partner is for established operators who want systems built, not channels run. **Why does e-commerce get revenue share but service businesses don't?** Because revenue share only works when revenue is cleanly attributable, and for a service business it usually is not. Half the jobs come from referrals, repeat customers and the phone ringing for reasons nobody logged. Arguing over which job came from an ad is a bad way to run a relationship. E-commerce has the tracking to make it fair, so that is where it lives. **What is contribution margin and why measure that?** Gross profit after cost of goods, minus ad spend — what the business actually keeps. It matters because revenue minus ad spend is not profit; it ignores COGS, shipping and processing. Taking a share of that number would mean taking a share of money you never had. Contribution margin is the figure any serious operator already tracks, and it adjusts automatically for how healthy your margins are. **Is the ad budget included?** No, and it should not be. Ad spend goes on your own card, in your own account, so you can see exactly what is being spent and you keep the account and its history. As a practical floor, below about $1,000 a month in ad budget paid media is not worth running — so realistically you need around $2,000 a month all in before this makes sense. **Am I locked into a contract?** Three-month initial term, then fourteen days' notice. Three months exists because paid media genuinely needs that long to produce a fair read, and I am not interested in being fired in week two for not performing a miracle. You are not buying a guess — there is a clear playbook , and we agree what we are doing before anything starts. **What does the growth partner tier actually include?** Building your second brain, custom dashboards and internal tools, workflow automation, and AI wired into the business properly rather than bolted on. Two two-hour working sessions a week with async work between, and one shipped system inside the first 30 days agreed before you sign. It is for established businesses — roughly $500k a year and up — because below that it is not the right thing to spend money on, and I would rather say that than take it. **Why such a small client roster?** Because I want a good life more than I want a big company. A few businesses I can genuinely help, done properly, then I close the laptop and go live. Scaling to thirty clients means managing people instead of doing the work, and the work is the part I actually enjoy. If it grows, it grows because the systems got better — not because I hired a floor of juniors. **Is a website included?** No — website builds are quoted separately, starting at $1,500 . In practice that often means the first month is the build and management starts after it, which keeps both invoices honest rather than burying a site inside a retainer. ## Not sure which one fits? Tell me what is going on and I will tell you honestly which tier makes sense — including if the answer is none of them. Let's Talk