Who this is actually for
Not a size thing. Plenty of one-van operations belong here and plenty of bigger companies don't. The question is simpler than that: have you got past the part where most people quit?
Most new businesses do not make it. That is not a knock on anyone — it is just the number. So the work I take on is for people who are already through that filter: you have customers, you have some reputation, the thing works, and now you are trying to work out how to grow it deliberately instead of by accident.
That absolutely includes someone early. If you have spent years being very good at a job and you are now building the business version of it, and you understand what this costs and why — that is exactly the person I want to work with. What I no longer do is gamble alongside someone on day one who needs their hand held through every decision, because I take very few clients and each one has to be real.
And what you are buying is not pages. It is the thing every ad, every search result and every referral lands on — built once, properly, by the same person who runs the campaigns pointing at it.