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Websites Built to Convert

Most sites are a brochure with a contact form stuck on the end. I build them as systems — every page doing a job, every path going somewhere, every action measured.

5.0Google rating
9Five-star reviews
NaplesBased in SWFL
NationwideClients served

The Method

Three things I get right before touching a pixel

Making something look good is the easy part. Whether it actually earns you money gets decided earlier — in how it's structured, what each page is for, and whether you can see what's happening.

01System Thinking

A site is a network, not a stack of pages

Nobody reads a website front to back. They land wherever your ad or a search result drops them, then wander sideways. So the homepage isn't the front door — it's just the busiest intersection. I map every page's role and its next step before any design happens, so there's no route that quietly dead-ends.

ENTRY POINTS Paid ads Search Social Homepage ORIENT · ROUTE Servicessell the outcome Proofkill the doubt Contentearn the trust Booking / Enquiry ONE CONVERSION POINT MAPPED BEFORE DESIGN BEGINS ENTRY POINTS Paid ads Search Social Homepage ORIENT · ROUTE Servicessell the outcome Proofkill the doubt Contentearn the trust Booking / Enquiry ONE CONVERSION POINT MAPPED BEFORE DESIGN BEGINS

Every route lands in the same place. Nothing dead-ends.

02Intent Behind Every Page

Every page answers one question and asks for one thing

A page trying to do four jobs does none of them well. Before I lay anything out, each page gets one question it exists to answer and one action it exists to prompt. If a section serves neither, it comes out. That's usually why these pages end up shorter — and work better.

Answer the questionKill the doubt Prove the methodAsk once “Am I in the right place?”“Has this worked before?” “Do they actually know how?”“What do I do now?” Answer the question “Am I in the right place?” Kill the doubt “Has this worked before?” Prove the method “Do they actually know how?” Ask once “What do I do now?”

Four zones, four jobs. Anything fitting none of them gets cut.

03Conversion as the Outcome

If it isn't measured, it's decoration

Tracking goes in while I'm building, not bolted on six months later. Every action that matters fires a named event into Analytics and the ad platforms, so you can see exactly where people are dropping off instead of guessing. Without it, every decision after launch is a coin flip with your budget on it.

WITHOUT TRACKING WITH TRACKING Visits ? ? Leads drop-off invisible VisitsEngaged Form startBooked page_viewscroll_50 form_startlead 100%41%12%3.4% every stage named and measured Same traffic. Same funnel. The difference is knowing which stage leaks. WITHOUT TRACKING Visits ? ? Leads drop-off invisible WITH TRACKING VisitsEngaged Form startBooked page_viewscroll_50 form_startlead 100%41%12%3.4% every stage named and measured Same funnel — now you see the leak.

Illustrative rates — yours get measured, not assumed.

Every site gets this method, and the price is published.

See prices and get started →

Selected Work

Sites built exactly this way

Motorcycle trauma gear shipping to 55 countries. Performance parts at catalog scale. Different industries — same structural discipline underneath.

traumoto.com
Traumoto homepage: a cinematic black-and-white hero video of medics preparing for surgery, with the Traumoto wordmark centered.

Traumoto

Motorcycle trauma kits and safety gear, shipping to 55 countries. Product-led structure with full purchase-event tracking.

E-commerceMeta CAPIPaid social
sunsetperformancefl.com
Sunset Performance homepage showing a performance auto parts and accessories storefront.

Sunset Performance

Performance auto parts at catalog scale — inventory, pricing and availability kept in sync with the distributor automatically.

E-commerceAutomationCatalog

Built Mobile-First

Most of your customers will never see the desktop version

Most searches now happen on a phone — and for local service businesses it runs higher still. So mobile isn't the version I shrink down at the end. It's the one I design first, then expand.

  • Tap-to-call in the headerA phone number you have to scroll for is a phone number nobody dials.
  • The action sits above the foldBook or quote is visible on the first screen — no hunting, no scrolling.
  • Real thumbs, real targetsButtons sized for a thumb in a truck, not a mouse cursor at a desk.
  • Weight budgeted for cell serviceImages compressed and lazy-loaded so it opens fast on a bad signal.
Ride and Tide Detailing on mobile: tap-to-call in the header, a headline reading Naples' Most Trusted Auto and Marine Detailing, with Book Your Detail and Request a Free Quote buttons.
Ride & Tide Detailingrideandtidedetailing.com
K Langford Lawn Care on mobile: a headline reading Lawn care done right, Since 1990, over a photo of a house and lawn, with a Call (239) 778-7488 button, a Get a free estimate button and a short list of trust points.
K Langford Lawn Careklangfordlawncare.com

Want a site like these? Starter builds go live in about a week.

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What matters in a site

Looking good is the entry fee. These are what make it work.

Event Tracking & Measurement

A website is only the first part of the system. From the start, sites are built to work with tracking and analytics — whether that's Google Analytics, Search Console, or paid platforms like Google and Meta — so performance can be measured, optimized, and acted on.

Without clean tracking, decisions downstream are guesswork. This foundation ensures everything that follows is driven by real data.

Mobile Friendly

A large share of search traffic now happens on mobile. It's more important than ever to have a site that performs well on all platforms.

We meticulously review and make any and all adjustments necessary to ensure quality across every device.

Search Engine Optimization

Every website we build goes through a rigorous SEO checklist to ensure you have the best chance of being found organically by your customers.

For those who want even more, we also offer Google search ads for sponsored placement at the top of the search results.

TRACKING MOBILE SEARCH A site that earns its keep

Any one of these on its own is a nice-to-have. Together they're the difference between a site that looks fine and a site that pays for itself.

FAQ

Questions I get asked about websites

How much does a website cost?

There are three ways to have one, all on the websites page. Starter, sold as Website in a week, is $1,500 to own, or $750 to start and then $100 a month for 12 months — $1,950 in the first year, hosting included — and it's yours: every page your business needs (a page for each service and each area you serve), written for you, schema and llms.txt, a mobile-first build, a lead vault on your own site, a text alert the moment a lead comes in, and your domain bought in your name. You pay $750 to start and the rest only when you love it. Business starts at $2,500 — 2D animated, illustrated motion that makes the site feel made for your business, plus a bigger owner dashboard (lead stages, notes, ad attribution) and one working tool, like a photo upload or a quote tool. Premium starts at $5,000 — fully animated and cinematic, with the bigger dashboard too. Business and Premium are half to start and half on approval. If you own the site, hosting and care is optional: $50 a month only if I host it, and nothing while you are on a retainer with me. I will tell you which one you actually need before quoting, and I will tell you if it is the cheapest one.

How long does a build take?

About a week for Website in a week, counted from the business day after your deposit has cleared and your questionnaire is done. Your logo and photos are not needed to start: I pull them from your website and socials, and you can send better ones if you have them. Business and Premium are animated from scratch, so each one is quoted with its own timeline. Either way, the bottleneck is almost always getting content back, not the build itself.

How many revisions do I get?

Two written revision lists. You send one clear list of changes through the form, I make every change and send it back, normally within three business days, and then you can send a second. That is usually enough to get it exactly how you want it — and because it is written down, nothing said in passing gets lost.

Do I own the website?

If you buy it outright — Starter at $1,500, Business or Premium — it is yours once it is paid in full, and I host it for $50 a month if you want me to. On the Plan — $750 to start, then $100 a month for 12 months, $1,950 in the first year, hosting included — I host it and look after it while you pay, with a 3-month minimum: the first three payments are not optional. After the first three months you can leave any time for the lesser of $500 or the payments you have left, and you keep the files and host them wherever you like. After the 12th payment it is yours, and from then on hosting is $50 a month if you keep it with me (nothing while you are on a retainer with me), or you take the files with 30 days' notice. Either way, your domain, your content, your leads and your accounts are always yours.

Why not just use Wix, Squarespace or a template?

They are fine for looking present. They are weaker at the parts that decide whether the site earns anything — page speed, structured data, tracking wired in at build time, and control over how the whole thing is put together. I moved my own site off Wix for exactly those reasons.

Will it work on phones?

It is built mobile-first, because around 80% of your traffic will be on a phone. That means the phone layout is the one designed first and the desktop version adapts to it, rather than the other way round.

Every decision downstream depends
on how the site is built upstream.

If your site looks fine but nothing's happening, it's usually structural. Structural is fixable.