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If you’re a business owner, you already know how powerful Google Ads can be. It’s one of the best tools out there for getting in front of the right customers at the right time. But what most people don’t realize is that Google Ads is just one piece of a much bigger puzzle. Behind every successful campaign, there are five different Google tools all working together — each handling a different part of the process. To truly tap into the power of online marketing, you have to un

In the ever-evolving world of social media, brands often find themselves trapped in a cycle that prioritizes quantity over quality. As a...

As a digital marketer passionate about helping small business owners maximize their online advertising budgets, I want to share how...

As a small business owner, you’ve likely heard about the power of online advertising through platforms like Meta (Facebook and Instagram) and Google. But how exactly do these advertisements land in front of the right customers? The answer lies in a complex yet crucial system called ad auctions. In this post, we will break down how these auctions work and share actionable tips to help you get the most out of your advertising budget. Ad auctions determine which ads are displaye